Update: 07.03.2023
Last week: 8 week 2023 (20.02.2023 - 26.02.2023)
Last full month: January 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 729 | -23.9% | 47.4% | -5 | 809 520 | -19.3% | 78.5% | -2.1 | -15.9% |
| MoM | 8 582 | 26.3% | 51.7% | 5.5 | 3 911 996 | 31.0% | 80.9% | 4.1 | 12.8% |
| YTD | 15 382 | -25.6% | 50.7% | -3.1 | 7 026 797 | -23.5% | 80.2% | -1.2 | -21.0% |
| MAT | 101 088 | -14.4% | 52.0% | -2.9 | 47 561 242 | -0.3% | 81.1% | 0.6 | -9.6% |
| KAPSIKAM | |||||||||
| WoW | 16 624 | -7.0% | 2.8% | 0.1 | 6 672 149 | -7.1% | 2.9% | 0 | -8.8% |
| MoM | 80 073 | -19.2% | 2.9% | -0.4 | 31 731 332 | -17.2% | 3.0% | -0.3 | -8.6% |
| YTD | 141 084 | -22.1% | 2.9% | 0 | 56 169 010 | -24.2% | 2.9% | -0.3 | -21.1% |
| MAT | 1 004 436 | -3.5% | 2.7% | 0.1 | 407 544 914 | -4.4% | 2.8% | -0.2 | -6.7% |
| MILDRONATE | |||||||||
| WoW | 49 237 | -12.8% | 13.2% | -0.5 | 34 807 016 | -13.0% | 13.4% | -0.4 | -11.1% |
| MoM | 226 648 | -17.7% | 13.4% | -1.2 | 161 162 222 | -14.9% | 13.8% | -0.9 | -10.5% |
| YTD | 414 299 | -53.5% | 9.7% | -4.3 | 294 405 933 | -25.1% | 11.4% | -0.7 | -33.0% |
| MAT | 3 927 431 | -20.3% | 12.4% | -1.7 | 2 607 161 761 | 30.3% | 13.7% | 2.2 | -9.6% |
| SULFARGIN | |||||||||
| WoW | 2 151 | 3.8% | 0.7% | 0.1 | 1 182 916 | 4.0% | 1.0% | 0.1 | -4.3% |
| MoM | 9 075 | -3.0% | 0.7% | 0 | 4 932 129 | -5.0% | 1.0% | 0 | -4.7% |
| YTD | 16 198 | -38.5% | 0.7% | -0.3 | 8 845 754 | -30.7% | 1.0% | -0.4 | -13.6% |
| MAT | 133 618 | -19.0% | 0.8% | -0.1 | 71 240 042 | -11.6% | 1.1% | -0.1 | -8.5% |
| VIPROSAL | |||||||||
| WoW | 13 807 | -10.7% | 2.2% | 0 | 5 090 220 | -10.5% | 2.1% | -0.1 | -8.8% |
| MoM | 64 070 | -13.0% | 2.2% | -0.1 | 23 821 763 | -13.4% | 2.1% | -0.1 | -8.8% |
| YTD | 115 014 | -50.2% | 2.2% | -1.3 | 42 493 796 | -53.3% | 2.1% | -1.6 | -22.2% |
| MAT | 1 022 092 | -21.2% | 2.6% | -0.5 | 407 627 467 | -17.4% | 2.7% | -0.6 | -7.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 15 382 | -25.6% | 50.7% | -3.1 | 7 026 797 | -23.5% | 80.2% | -1.2 | -21.0% |
| KAPSIKAM | 141 084 | -22.1% | 2.9% | 0 | 56 169 010 | -24.2% | 2.9% | -0.3 | -21.1% |
| MILDRONATE | 414 299 | -53.5% | 9.7% | -4.3 | 294 405 933 | -25.1% | 11.4% | -0.7 | -33.0% |
| SULFARGIN | 16 198 | -38.5% | 0.7% | -0.3 | 8 845 754 | -30.7% | 1.0% | -0.4 | -13.6% |
| VIPROSAL | 115 014 | -50.2% | 2.2% | -1.3 | 42 493 796 | -53.3% | 2.1% | -1.6 | -22.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 101 088 | -14.4% | 52.0% | -2.9 | 47 561 242 | -0.3% | 81.1% | 0.6 | -9.6% |
| KAPSIKAM | 1 004 436 | -3.5% | 2.7% | 0.1 | 407 544 914 | -4.4% | 2.8% | -0.2 | -6.7% |
| MILDRONATE | 3 927 431 | -20.3% | 12.4% | -1.7 | 2 607 161 761 | 30.3% | 13.7% | 2.2 | -9.6% |
| SULFARGIN | 133 618 | -19.0% | 0.8% | -0.1 | 71 240 042 | -11.6% | 1.1% | -0.1 | -8.5% |
| VIPROSAL | 1 022 092 | -21.2% | 2.6% | -0.5 | 407 627 467 | -17.4% | 2.7% | -0.6 | -7.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 729 | -23.9% | 47.4% | -5 | 809 520 | -19.3% | 78.5% | -2.1 | -15.9% |
| KAPSIKAM | 16 624 | -7.0% | 2.8% | 0.1 | 6 672 149 | -7.1% | 2.9% | 0 | -8.8% |
| MILDRONATE | 49 237 | -12.8% | 13.2% | -0.5 | 34 807 016 | -13.0% | 13.4% | -0.4 | -11.1% |
| SULFARGIN | 2 151 | 3.8% | 0.7% | 0.1 | 1 182 916 | 4.0% | 1.0% | 0.1 | -4.3% |
| VIPROSAL | 13 807 | -10.7% | 2.2% | 0 | 5 090 220 | -10.5% | 2.1% | -0.1 | -8.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 582 | 26.3% | 51.7% | 5.5 | 3 911 996 | 31.0% | 80.9% | 4.1 | 12.8% |
| KAPSIKAM | 80 073 | -19.2% | 2.9% | -0.4 | 31 731 332 | -17.2% | 3.0% | -0.3 | -8.6% |
| MILDRONATE | 226 648 | -17.7% | 13.4% | -1.2 | 161 162 222 | -14.9% | 13.8% | -0.9 | -10.5% |
| SULFARGIN | 9 075 | -3.0% | 0.7% | 0 | 4 932 129 | -5.0% | 1.0% | 0 | -4.7% |
| VIPROSAL | 64 070 | -13.0% | 2.2% | -0.1 | 23 821 763 | -13.4% | 2.1% | -0.1 | -8.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs