BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 729	-23.9%	47.4%	-5	809 520	-19.3%	78.5%	-2.1	-15.9%
MoM	8 582	26.3%	51.7%	5.5	3 911 996	31.0%	80.9%	4.1	12.8%
YTD	15 382	-25.6%	50.7%	-3.1	7 026 797	-23.5%	80.2%	-1.2	-21.0%
MAT	101 088	-14.4%	52.0%	-2.9	47 561 242	-0.3%	81.1%	0.6	-9.6%
KAPSIKAM
WoW	16 624	-7.0%	2.8%	0.1	6 672 149	-7.1%	2.9%	0	-8.8%
MoM	80 073	-19.2%	2.9%	-0.4	31 731 332	-17.2%	3.0%	-0.3	-8.6%
YTD	141 084	-22.1%	2.9%	0	56 169 010	-24.2%	2.9%	-0.3	-21.1%
MAT	1 004 436	-3.5%	2.7%	0.1	407 544 914	-4.4%	2.8%	-0.2	-6.7%
MILDRONATE
WoW	49 237	-12.8%	13.2%	-0.5	34 807 016	-13.0%	13.4%	-0.4	-11.1%
MoM	226 648	-17.7%	13.4%	-1.2	161 162 222	-14.9%	13.8%	-0.9	-10.5%
YTD	414 299	-53.5%	9.7%	-4.3	294 405 933	-25.1%	11.4%	-0.7	-33.0%
MAT	3 927 431	-20.3%	12.4%	-1.7	2 607 161 761	30.3%	13.7%	2.2	-9.6%
SULFARGIN
WoW	2 151	3.8%	0.7%	0.1	1 182 916	4.0%	1.0%	0.1	-4.3%
MoM	9 075	-3.0%	0.7%	0	4 932 129	-5.0%	1.0%	0	-4.7%
YTD	16 198	-38.5%	0.7%	-0.3	8 845 754	-30.7%	1.0%	-0.4	-13.6%
MAT	133 618	-19.0%	0.8%	-0.1	71 240 042	-11.6%	1.1%	-0.1	-8.5%
VIPROSAL
WoW	13 807	-10.7%	2.2%	0	5 090 220	-10.5%	2.1%	-0.1	-8.8%
MoM	64 070	-13.0%	2.2%	-0.1	23 821 763	-13.4%	2.1%	-0.1	-8.8%
YTD	115 014	-50.2%	2.2%	-1.3	42 493 796	-53.3%	2.1%	-1.6	-22.2%
MAT	1 022 092	-21.2%	2.6%	-0.5	407 627 467	-17.4%	2.7%	-0.6	-7.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	15 382	-25.6%	50.7%	-3.1	7 026 797	-23.5%	80.2%	-1.2	-21.0%
KAPSIKAM	141 084	-22.1%	2.9%	0	56 169 010	-24.2%	2.9%	-0.3	-21.1%
MILDRONATE	414 299	-53.5%	9.7%	-4.3	294 405 933	-25.1%	11.4%	-0.7	-33.0%
SULFARGIN	16 198	-38.5%	0.7%	-0.3	8 845 754	-30.7%	1.0%	-0.4	-13.6%
VIPROSAL	115 014	-50.2%	2.2%	-1.3	42 493 796	-53.3%	2.1%	-1.6	-22.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	101 088	-14.4%	52.0%	-2.9	47 561 242	-0.3%	81.1%	0.6	-9.6%
KAPSIKAM	1 004 436	-3.5%	2.7%	0.1	407 544 914	-4.4%	2.8%	-0.2	-6.7%
MILDRONATE	3 927 431	-20.3%	12.4%	-1.7	2 607 161 761	30.3%	13.7%	2.2	-9.6%
SULFARGIN	133 618	-19.0%	0.8%	-0.1	71 240 042	-11.6%	1.1%	-0.1	-8.5%
VIPROSAL	1 022 092	-21.2%	2.6%	-0.5	407 627 467	-17.4%	2.7%	-0.6	-7.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 729	-23.9%	47.4%	-5	809 520	-19.3%	78.5%	-2.1	-15.9%
KAPSIKAM	16 624	-7.0%	2.8%	0.1	6 672 149	-7.1%	2.9%	0	-8.8%
MILDRONATE	49 237	-12.8%	13.2%	-0.5	34 807 016	-13.0%	13.4%	-0.4	-11.1%
SULFARGIN	2 151	3.8%	0.7%	0.1	1 182 916	4.0%	1.0%	0.1	-4.3%
VIPROSAL	13 807	-10.7%	2.2%	0	5 090 220	-10.5%	2.1%	-0.1	-8.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	8 582	26.3%	51.7%	5.5	3 911 996	31.0%	80.9%	4.1	12.8%
KAPSIKAM	80 073	-19.2%	2.9%	-0.4	31 731 332	-17.2%	3.0%	-0.3	-8.6%
MILDRONATE	226 648	-17.7%	13.4%	-1.2	161 162 222	-14.9%	13.8%	-0.9	-10.5%
SULFARGIN	9 075	-3.0%	0.7%	0	4 932 129	-5.0%	1.0%	0	-4.7%
VIPROSAL	64 070	-13.0%	2.2%	-0.1	23 821 763	-13.4%	2.1%	-0.1	-8.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца